Being a hairdresser can be highly rewarding as, ultimately, you have the power to make your clients feel good about themselves whilst affording them a newfound confidence. Making yourself mobile can be additionally rewarding as it allows you to be able to travel to clients. Clients tend to opt for a mobile hairdresser due to the convenience, it may be that they suffer from mobility issues, they have young children or they’re simply rushed off their feet with a tight workload.
Regardless of their reason for using a mobile hairdresser rather than a salon, it’s important that you listen to their needs and give the customer what they want. We’ve wiled down the five most common mistakes made by mobile hairdressers so you can improve your services.
- Relying too heavily on social media
Social media is a wonderfully powerful tool to help market your business, with the likes of Pinterest, Instagram and Facebook posing as the perfect platform to advertise your work. However, that alone does not make for a viable strategy. To create a well-rounded marketing plan, consider producing printed promotional materials such as leaflets and business cards. These tangible items can help you reach a broader audience and make a memorable impression.
In some cases, you might even want to incorporate direct mail pieces into your marketing mix for a more targeted approach. When venturing into direct mail, engaging direct mail services in Rocky Mount, NC, or in your city can be a valuable step to ensure your campaigns are executed effectively. Partnering with a trusted printing house for direct mail printing guarantees that your promotional materials are expertly crafted. While digital marketing is essential, exemplary customer service remains the linchpin in fostering trust, loyalty, and the long-term success of your business.
- Not protecting yourself
Being a hairdresser isn’t all blow dries and hair dyes, it’s about all of the important occasions where your clients want to feel good about themselves. As a mobile hairdresser, you should know all too well that a simple chat and trim can bring the confidence of your client to the brim. However, you should also know that things don’t always work out as they should. A simple dye treatment may end up blistering your client’s scalp, or you may scold them when washing their hair.
Should anything like this happen, you may be faced with a compensation claim. It is in this instance where you will be left wondering if there’s anything you could have done to prevent the reputation and/or finances of your business from being damaged. Thankfully, Hairdressing Insurance means you can continue to pursue a career that you love whilst being safe in the knowledge the road ahead is still clear should you encounter any bumps.
- Poor posture
Looking at it from the outside, a hairdresser may not seem like too much of a taxing profession. In reality you work long, hard hours, and spend a great deal of time on your feet. Subsequently, you need to ensure you take care of your posture. As a mobile hairdresser, you’re without all of the equipment of a normal salon – plus you’re constantly on the go as you travel from client to client. Try exercises that are well known for aiding posture, otherwise your work will take its toll on your back, shoulders and legs.
- Poor planning
It’s wise to plan for the future and budget sensibly. If necessary you may even wish to speak with a financial advisor. Additionally, as a self-employed freelance mobile hairdresser, it’s important that you register yourself as self-employed to ensure you are paying the correct amount of tax.
- Not listening to your client
Everybody has left the hairdressers feeling a little glum at least once in their lifetime. With this in mind, it’s important that you listen to your client. They are the paying customer so you must give them what they want. You may not agree with their choice, but going against their wishes can lead to a loss of service and bad reviews, as well as a refusal to pay.